welcome to
EXPERIENTIAL
nothing is better than seeing your ideas come to life. getting to see other people make memories in something that came from your mind is insane. how lucky are we to be in this line of work?
UNILEVER
X COPA
What's better than showing up for game day? Having an entire house dedicated to getting fans hyped! Our challenge was to bring Unilever's Dove Men+Care, AXE, and Degree brands together under one unforgettable fan experience for Copa América. We turned that challenge into La Casa Fresh- a larger-than-life house activation where fans could explore interactive rooms, get game-day ready, and celebrate their love of fútbol.
My Role: Concepted the original house facade and led creative strategy, touchpoint ideation, messaging, on-site signage, and digital copy. Also helped bring the experience to life on the ground, overseeing fan engagement and supporting event load-in and load-out.
SKINCEUTICALS MOBILE TRUCK
Good skincare deserves to go places. So we took SkinCeuticals' expert treatments out of the clinic and brought them directly to skincare lovers across the country! We turned a mobile treatment truck into a traveling skincare destination, complete with personalized consultations, treatments, interactive experiences, and plenty of reasons to stop, explore, and treat yourself.
My Role: Led creative strategy, messaging, on-site signage, and digital copy. Coined the Treatment Tour name, ideated interactive touchpoints throughout the experience, and helped bring it all to life on the ground. Even wrote a newspaper fans could take and use.
NYX
HALLOWEEN
We had to help NYX Professional Makeup celebrate its Halloween collection with an unforgettable, influencer-packed experience that brought classic monsters into the modern beauty world. We helped transform the night into a spectacle filled with immersive photo moments, live performances, and interactive surprises designed to get everyone creating content.
My Role: Led creative strategy, event messaging, signage, and digital copy. Ideated experiential touchpoints, including the Essie Haunted Hand Wall, an interactive nail polish giveaway that became one of the night's most talked-about moments.